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HomeTechnologyAudio-Technica Launches New ATH-SQ1TW TWS Under Rs 10,000 in 2023

Audio-Technica Launches New ATH-SQ1TW TWS Under Rs 10,000 in 2023

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Audio-Technica, a well-known Japanese audio equipment manufacturer, has recently launched a new product called the ATH-SQ1TW True Wireless Stereo (TWS) earphones. The earphones are priced under Rs 10,000 and have generated quite a buzz in the audio industry. In this blog, we will delve into the features and specifications of the ATH-SQ1TW TWS earphones and analyze their potential impact on the market.

Design and Comfort

The ATH-SQ1TW TWS earphones have a sleek and modern design that is both stylish and comfortable. The earphones are available in two colors – black and white – and come with four different sizes of ear tips to ensure a comfortable fit for all users. The earphones have an IPX2 rating, which makes them resistant to sweat and water splashes, making them an ideal choice for workouts and outdoor activities.

Sound Quality

Audio-Technica is known for its superior sound quality, and the ATH-SQ1TW TWS earphones are no exception. The earphones feature 5.8mm drivers that deliver clear and detailed audio across a wide frequency range. The earphones also come with Qualcomm aptX and AAC codecs, which ensure high-quality audio streaming over Bluetooth.

Battery Life

The ATH-SQ1TW TWS earphones have a battery life of up to 5 hours on a single charge, and the charging case provides an additional 15 hours of battery life. The charging case can be charged using a USB Type-C cable, and it also supports wireless charging, making it convenient to charge on the go.

Connectivity and Controls

The ATH-SQ1TW TWS earphones use Bluetooth 5.2 for seamless connectivity and fast pairing with compatible devices. The earphones also feature touch controls that allow users to control music playback, answer calls, and activate voice assistants without taking their phones out of their pockets.

Price and Availability

The ATH-SQ1TW TWS earphones are priced at Rs 9,999 and are available for purchase on the official Audio-Technica website as well as authorized retailers.

Competitive Analysis

The TWS earphone market is highly competitive, with several established players such as Apple, Samsung, and Sony dominating the market. However, Audio-Technica has made a name for itself in the audio industry by delivering high-quality products at affordable prices.

The ATH-SQ1TW TWS earphones are priced competitively under Rs 10,000, making them an attractive option for budget-conscious consumers. The earphones offer features such as Qualcomm aptX and AAC codecs and touch controls, which are not typically found in earphones in this price range.

One potential competitor for the ATH-SQ1TW TWS earphones is the OnePlus Buds Z, which is priced similarly and offers similar features such as touch controls and an IP55 rating. However, the ATH-SQ1TW TWS earphones offer a longer battery life and Qualcomm aptX and AAC codecs, which may be appealing to users looking for a higher-quality audio experience.

Conclusion

The Audio-Technica ATH-SQ1TW TWS earphones are a compelling offering in the budget TWS earphone market. The earphones offer a sleek design, comfortable fit, high-quality sound, and convenient features such as touch controls and wireless charging. The earphones are priced competitively under Rs 10,000, making them an attractive option for budget-conscious consumers looking for a high-quality audio experience.

The Audio-Technica brand has a reputation for delivering quality audio products, and the ATH-SQ1TW TWS earphones are a testament to that. With their advanced features, competitive pricing, and sleek design, the ATH-SQ1TW TWS earphones are sure to make a mark in the TWS earphone market.

It is also worth mentioning that the TWS earphone market is rapidly growing and evolving, with new technologies and features being introduced regularly. Audio-Technica’s decision to include advanced features such as Qualcomm aptX and AAC codecs in the ATH-SQ1TW TWS earphones demonstrates the company’s commitment to staying ahead of the curve and delivering innovative products to consumers.

Furthermore, the COVID-19 pandemic has accelerated the shift towards remote work and virtual communication, leading to an increased demand for high-quality audio products. TWS earphones, in particular, have become more popular due to their convenience and portability.

Overall, Audio-Technica’s decision to launch the ATH-SQ1TW TWS earphones under Rs 10,000 is a strategic move that is likely to appeal to a wide range of consumers. With its competitive pricing, advanced features, and sleek design, the ATH-SQ1TW TWS earphones are well-positioned to make a significant impact in the TWS earphone market.

The ATH-SQ1TW TWS earphones are an excellent choice for consumers looking for a high-quality audio experience at an affordable price point. Audio-Technica’s reputation for delivering quality products and their commitment to innovation make the ATH-SQ1TW TWS earphones a promising addition to the TWS earphone market.

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